Privacy Policy and Cookie Policy
Last updated: 27 August 2026
1. Data controller
Data controller: MadTech, an engineering studio with operating bases in Rome and Catania.
Contact for anything concerning personal data: info@madtech.it.
2. Categories of data processed
- Browsing data collected automatically through analytics cookies, only with prior consent (see section 4).
- Data provided voluntarily by the user via email, WhatsApp or the site's contact form for enquiries or quotes (name, email address, message content, and IP address for security and anti-spam purposes).
3. Purposes and legal basis
- Anonymous statistical traffic analysis (Google Analytics 4) — legal basis: user consent, art. 6.1.a GDPR. No data is collected until the cookie banner is accepted.
- Handling enquiries and quote requests (email, WhatsApp, contact form) — legal basis: pre-contractual measures at the data subject's request and legitimate interest in replying, art. 6.1.b and 6.1.f GDPR. Submitting the form requires explicit consent through a dedicated checkbox.
4. Cookies used
The site installs no analytics or profiling cookie until the user gives explicit consent through the banner. The choice is stored in the user's browser (not as a cookie but as a localStorage entry).
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes users | 2 years | Analytics, with consent |
_ga_RWTFJCJF3W | Google Analytics 4 | Session state persistence | 2 years | Analytics, with consent |
madtech_consent (localStorage) | MadTech | Remembers your cookie choice | Until browsing data is cleared | Technical |
5. Data recipients
Analytics data collected through Google Analytics 4 is processed by Google LLC (United States). The transfer is governed by the Standard Contractual Clauses (SCC) adopted by Google as data processor.
Data submitted through the contact form is processed by a self-hosted automation (n8n) on MadTech infrastructure and delivered to the MadTech mailbox through an email delivery service (Brevo, based in the EU) acting as data processor under art. 28 GDPR, limited to forwarding the message.
6. Data retention
- Analytics data: retained in Google Analytics 4 for 14 months, the minimum retention setting recommended by the Italian data protection authority.
- Contact data (email, WhatsApp, form): retained for as long as needed to handle the request, unless otherwise agreed with the data subject. The IP address collected by the form is used only to prevent abuse (rate limiting) and is not retained beyond 1 hour.
7. Your rights
You may at any time exercise the rights of access, rectification, erasure, restriction, objection and data portability (arts. 15-22 GDPR) by writing to info@madtech.it. You may also lodge a complaint with the Italian data protection authority (garanteprivacy.it).
8. Managing cookie preferences
You can change the choice made on the cookie banner at any time.
9. Changes to this policy
This policy may be updated to reflect regulatory changes or changes in the processing described. The last update date is shown at the top of the page.